Problem
Analyze IKEA entry/exit and discuss why it was a success/failure, using the tools and frameworks discussed in the lecture today such as:
a) Porter's diamond model
b) State of the world at the time of entry/exit (borderless world trade vs. protectionism)
c) Destination Market's environmental scan (cultural, economic, political, purchasing power)
d) Choice of market entry strategy
e) Design of their global marketing program including product, price, promotion, and channels of distribution