Task:
Imagine that you have been selected as the Project manager (PM) for a process or product improvement activity or the design of a new product or service in your organization.
Describes the following items:
Background information
The problem or opportunity
Impact or effects of the problem
Who or what is affected by the problem
Consequences of ignoring the problem
Voice of the Customer Analysis (VOC) or Market Analysis
Strategic alignment
Key assumptions
Note: You will be using this project for the rest of the class to build various other documents, charts, diagrams and tools off it!
Response a 3 to 4 -page paper (not including title and reference pages). Your paper should be formatted to APA style as outlined in the approved APA style guide and should cite at least one scholarly source in addition to the textbook.