Problem
1) Design persuasive messages intended to result in:
a) a response-shaping outcome of persuasion
b) a response-reinforcing outcome of persuasion
c) a response-changing outcome of persuasion
2) The messages may be frames as radio ads, statements to friends, arguments with professors, or any other kind of communication.
3) First design a message that is intended to shape someone's responses to environmental stimuli (i.e., evoke a response-shaping outcome).
4) Then design a message that is intended to reinforce someone's responses to environmental stimuli (i.e., evoke a response-reinforcing outcome).
5) Finally, design a message that is intended to change someone's responses to environmental stimuli (i.e., evoke a response-changing outcome).