Assignment:
Marketing Management
Objective/Competencies
1 Design effective marketing communications.
2 Determine branding strategies.
3 Determine customer loyalty strategies.
Assignment
Project: Client Pitch Presentation
Deliverables:
1. Select a current product (OTC Drugs or Electric Cars) with which you are familiar, and pitch a new Integrated Marketing Communication plan (IMC) to your client.
2. Create a Microsoft PowerPoint presentation of 8-10 slides that includes the following components:
• Identify any considerations you will need to employ to build and maintain the brand and customer loyalty.