Assignment:
Activity: Design a Socially or Environmentally Responsible strategy for your company.
Based on you have learned, design a socially or environmentally responsible marketing strategy for your company. It can target the company as a whole or one arm of the company but should be incorporated into the core values of the company as a whole.
Part 1:
In an engaging, informative and concise advertisement describe:
1. What your core value or belief is
2. What the company produces
3. What specifically your company will do to demonstrate social or environmental responsibility - describe in detail
4. How the strategy fits into the overall strategy for the company.
Part 2:
1. Find a company in your area that is known for its environmental and/or social responsibility. Set up an interview with a company representative. In the interview find out:
1. What the company representative believes to be environmentally or socially responsible means
2. What the company is doing that exemplifies this
3. How the company's marketing clearly depicts this responsibility and translates it for the customer.
Analyze the answer to the interview questions and Create up a one to two-page report on the analysis. Include not just the answers to questions but how well the company's focus on environmentally and socially responsible marketing is carried out. Does it meet the recommendations you have studied?