Discussion Post: Research Methodology- Design
A researcher wishes to compare two hotels on the (i) Convenience of location, (ii) Friendly personnel, and (iii) Value for the money attributes. Complete the following:
o Design a Likert scale to accomplish this task.
o Design a semantic differential to accomplish this task.
o Design a graphic rating scale to accomplish this task.
The response should include a reference list. Using double-space, Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.