Problem: Burlay is a new brand of perfume. The brand manager for Burlay would like to get consumer opinions regarding:
a) the likelihood of purchasing Burlay perfume;
b) perceptions that the perfume smells nice; and
c) whether or not Burlay perfume is perceived to be good value.
Design a scale to measure each of these concepts. Use either a Likert scale, Semantic Differential scale, or Behavioural Intention scale where appropriate.