Assignment: Brand: Shell
You are required to design a poster in which you address the two following tasks:
1. Identify two contemporary marketing issues and support these with key references and theoretical findings (related to the topics covered in the lectures/seminars) currently facing the brand and the challenges they present.
2. Design a packaging (to be included as part of the poster e.g. a picture in the poster) to be used by the chosen company in the next five years.
The poster must include the following points:
1- An introduction, clearly identifying the chosen company and its product or service.
2- A rationale for the choice of the two marketing issues selected (using graphs, figures, etc. as appropriate). Make sure to fully justify why you believe these issues are critical issues.
3- The objectives of your design taking into account (1 and 2 above).
4- The design of the packaging
5- A brief discussion to support the design of each part of the packaging, how it meets the objectives and addresses the two selected marketing issues.
6- Conclusion
7- Cites.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.