Question: Design a brand campaign for your company. Use the key brand elements and all the information learned during the task and from the companies that have been successful in branding.
You might also want to look at Brands Create Customers about how Apple brands to get ideas from one successful company.
And, Introduction to Brand Strategy: 7 Essentials for a Strong Company Brand
Decide what your brand is. Then design a brand strategy for your company.
Activity 3: Boden Case Study
Read the Boden case study. Analyze the case looking specifically at the branding by Boden.
Think about: 1. What did they do?
2. How did this differ from previous efforts or from the competition?
3. How successful was the branding?
4. What does this example tell you about branding your company?