Assignment:
Q1. How would you use the descriptions of affluent households presented to segment the market for (a) home exercise equipment, (b) holidays and (c) banking services?
Q2. How can a marketer use knowledge of consumer behaviour to develop financial services for affluent consumers? For lower-income consumers?
Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.