Description of the target market and positioning


Problem 1: Create a product or service (do not choose an existing brand) OR select a product or service from the following list: cell phone, video game, motorcycle, perfume, hair salon, toothpaste, website design consulting business, online dating service, auto body shop.

Problem 2: Using the course resources, develop an environmental analysis, marketing strategy, and marketing mix for this product.

Problem 3: Consider if your selected product is affected by environmental factors (Political, Economic, Socio-cultural, Technological, Competitive). If so, how?

Problem 4: Include a description of the target market and positioning (how customers perceive your product or service). Include a detailed overview of each element of the marketing mix (product, price, distribution, and marketing communications).

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