Description of the marketing information system


Assignment task: Presentation must include the following:

a. Description of the Marketing Information System (MIS)

b. Example of company/ies using the Marketing Information System

c. Functions of the Maketing Information System (also include the benefits of Marketing Information System to the organization)

d. Output (Information or reports that can be generated) from the MIS

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Management Information Sys: Description of the marketing information system
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