Problem:
Define and describe the elements of the marketing mix (product, place, price, and promotion). In addition, select an organization with which you are familiar and describe EITHER how each one of the four elements of the marketing mix is used by that organization to develop and support marketing strategy and tactics (in a 'unique' way) OR demonstrate how ONE of those factors (price, promotion, place or product) is being emphasized to create differentiation. For example, FEDX uses distribution to create an unsurpassed system to guarantee overnight arrival of a package.
Question 1. What is the definition and description of each of the four or five Ps in Marketing?
Question 2. Give an example of how a company has used one of the Ps to create differentiation OR how the company has used all the Ps to market a product or service.