Question 1. Identify an organization and provide a detailed description of its distribution channel strategy.
Question 2. ("Where Should the Next Marketing Dollar Go?") describes how Cadillac's fortunes have changed from the mid 1970s to the present day as a direct result of market dynamics. You may have noticed Cadillac's shift in marketing strategy, evidenced by its new commercials, as the company attempts to reposition the brand to appeal to a new market segment.
With this as a backdrop, identify a brand, product or service that a company is working to reposition and provide one or two examples of related changes in its marketing strategy and tactics.