Assignment Task: Public Transport
Company Report:
Tasks: Selected sector/industry is Public Transportation in Australia.
Assignment Objective:
This assignment aims to enhance students' research and analytical ability through the application of their economics knowledge learned in the course unit to compose a company report.
The recommended assignment structure for final submission is as follows:
A) Table of content
B) Executive Summary (Optional)
C) Introduction
D) Introduction to the company
E) Industry/sector background
F) The market structure of the industry/sector
G) Factors that influence demand for the company's product(s)
H) Factors that influence supply of the company's product(s)
I) Elasticity
J) Impacts of an event on the industry/company
K) Conclusion
L) List of References.
Detailed requirements of the assignment
You are a group of advisors to the Management Board in your company with Headquarters in Australia. As advisors you are first, required to conduct research on your selected sector/industry covering the previous 5-10 years. Second, you are required to present a company strategy to your Management Board covering the next 5 years. Third, your Management Board requires that you make a presentation of your findings and strategies, and you prepare a 2,500 word market report. The market report should, as a minimum, address the following key issues:
1. A description of your company and the industry your company
2. An analysis of the market structure the industry
3. A discussion about the demand and supply conditions for your product(s) or service(s).
4. A discussion about the demand elasticity for your product(s) or service(s)
5. An analysis of a recent event that has (or is likely to have) substantial impacts on your industry/sector. Note: if your company has many products and/or services, you can select a representative product/service to discuss for points (2); (3); (4); and (5).
This report should provide useful information for your company's Management Board. It should use a variety of resources, including the textbook, newspapers, industry reports, the ABS website, and other sources.
Moreover, your report must comprise headings and sub-headings. It requires to be properly referenced using the Harvard.
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