Assignment:
As a promotional tool, the Internet stands alone among all media for cost-effectiveness and variety. A well-designed company website can enhance most of the promotional strategies. It can provide consumers with advertising copy and sales representatives with personal-selling support services and information any time on demand. In addition, many companies use the Internet for sales promotion. For instance, most newspapers and magazines provide sample articles in the hope that interested readers eventually will become subscribers. And virtually all software companies present demonstration editions of their products for potential customers to explore and test.
Q1. Visit two of the following websites and examine the promotional activities taking place there. Note the sort of promotion being used and its location within the site. Also visit the text website for updates to this exercise.
website- Wsj
website- Businessweek
website- forbes
Q2. Describe the promotional tools exhibited on one of these sites.
Q3. What would you recommend the company do to improve the site?
Your answer must be typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.