1) What do you mean by Integrated Marketing Communication and propose some guidelines to make it effective.
2) What are the objectives of advertising? How will you measure advertising effectiveness?
3) Explain different kinds of sales promotion tools and write their advantages and disadvantages?
4) Write down the advantages and disadvantages of using qualitative research in study of consumer behaviour.
5) Describe the factors influencing perceptual selection in detail.
6) Describe Nicosia model of consumer decision making in detail.