Assignment:
Complete a term project, a four page report on a marketing topic based on a minimum of three Internet sources, evidenced by footnotes. A report describing current management practices in a corporation is acceptable. All quoted material should be referenced by footnotes. An oral presentation is required to be a 5 minute summary of the term project, not a recitation of the written project. The term project will be graded on the basis of: Relevance to Principles of Marketing
Clarity and thoroughness
Appearance (cover sheet and jacket required)
Oral presentation.