1) Describe the concept of Goods Service continuum with appropriate diagram and examples.
2) State and describe promotion mix with appropriate examples.
3) How personal selling is significant to:
a. business men
b. Customer and
c. Society
4) What are the essential features, Constituents and components of products? Describe with appropriate examples.
5) What do you mean by marketing mix? Describe various elements (or components) of marketing mix
6) Describe the different Channels of distribution with appropriate diagram and examples.
7) Explain briefly the objectives of Advertising.
8) What does physical distribution mean? Describe four significant decision areas in management of physical distribution.
9) Write down the difference between advertising and personal selling.
10) Explain the functions of Packaging in detail.