Homework: Evaluating Mission Statements
The mission statement describes the purpose of the organization (i.e., why the business exists). As outlined in the Mission Statements article, here are some things to consider when evaluating a mission statement:
i. Is the mission statement focused on satisfying customer needs rather than on the product?
ii. Does the mission statement tell who the company's customers are?
iii. Does the mission statement explain what customer needs the company is trying to satisfy?
iv. Does the mission statement explain how the company will serve its customers?
v. Does the mission statement fit the current market environment?
vi. Is the mission statement based on the company's core competencies?
vii. Is the mission statement motivating and does it inspire employee commitment?
viii. Is the mission statement realistic?
ix. Is the mission statement specific, short, sharply focused, and memorable?
x. Is the mission statement clear and easily understood?
xi. Does the mission statement say how the company wants to be remembered?
Review the following mission statements. Evaluate each mission statement based on the above criteria and explain how the mission statements meet or failed to meet those criteria.
Home Depot's Mission Statement
The Home Depot is in the home improvement business and our goal is to provide the highest level of service, the broadest selection of products, and the most competitive prices. We are a values-driven company and our eight core values include the following:
i. Excellent customer service
ii. Taking care of our people
iii. Giving back
iv. Doing the "right" thing
v. Creating shareholder value
vi. Respect for all people
vii. Entrepreneurial spirit
viii. Building strong relationships
Nike's Mission Statement
Our mission is to bring inspiration and innovation to every athlete in the world.
Format your homework according to the following formatting requirements:
i) The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
ii) The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
iii) Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.