Assignment Task: From the CBBE pyramid Analyse the brand performance of the company Woolworths. Make sure that the Analysis is insightful, detailed as possible and covers the brand performance aspect of the CBBE pyramid. Use Harvard referencing for citations and provide a reference list.
Woolworths brand performance:
Describes how well the brand:
- Meets customers' more functional needs
- Rate on objective assessments of quality
- Satisfies utilitarian, aesthetic, and economic customer needs and wants in the product or service category.
o Primary characteristics and supplementary features
o Product reliability, durability, and serviceability
o Service effectiveness, efficiency, and empathy
o Style and design
o Price