Marketing Management Assignment: Marketing a Product
Context/overview: During this course you will be working on several elements which lead to the completion of a Marketing Plan.
Write a 3-5 page paper where you create an original product. Describe your product and explain its use and purpose. Be sure to thoroughly explain your assessment of the market and how you plan to develop a successful marketing strategy for your product. Note: You will continue working with this product throughout the course so give it some thought and come up with something that will impact a large market share!
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.