Discuss the below:
1. Choose a destination in the United States you would like to use to develop a marketing plan for this course; also, choose a target market from a country outside the United States (individual or group markets). For example you might choose to market 1) Orlando, Florida to tour operators in England, 2) New Orleans, Louisiana to individuals in France or 3) Hollywood, California to tour operators in Japan. You may want to choose a destination near where you live as you know it well or a well-known destination elsewhere in the United States.
The following will be the first section of your Final Marketing Plan for the course. Write an essay of 200-300 words, analyzing your destination and your target marketing. BE SURE TO CITE YOUR SOURCES AND PROVIDE A REFERENCE LIST.
2. Identify, research, and describe your destination.
Search the Internet for the destination convention and visitors bureau (Destination Marketing Organization). Pages 594 to 602 provide an overview of what a convention and visitor bureau is. You may do this by just searching your destination name and either "convention and visitors bureau" or "tourism" (Orlando Florida tourism) or (New Orleans convention and visitors bureau). You will find a huge amount of information on your destination for both the travel trade and individual traveler.
3. Identify and describe your market based upon the segmentation variables discussed
4. Explain why you chose the destination and the market. At this point provide an explanation on what will attract your target market to visit the destination.
Reid, R. D., Bojanic, D. C. (2010). Hospitality marketing management (5th ed, Pg. 127-140, 594-602). Hoboken, NJ: John Wiley & Sons, Inc.About Collette. (n.d.)
New Orleans Official Visitors Guide - Winter/Spring 2015 digital edition. (n.d.).
Attachment:- travel begins with a dream.rar