Consumer Behavior
Reflection... Describe your family structure. Would you say that it is traditional? What impact does your family structure have on your purchasing? How could an advertiser design an ad to appeal to your family? What would be in that ad? Write down your definition of “family.” How does this definition match with alternative lifestyles? Why is it important for marketers to know how to define a family? What difference does it make to an e-marketer?