Marketing Problem
USING THE 4 P's TO DESIGN A WATCH
The problem is to use the 4 P's and design a watch.
Pick a target market the watch would appeal to, then re-position the watch by changing it so it would appeal to a second market. Describe your decision-making for each element of the mix to reach the first target market, and then do it again to create a completely new offering for the second target market.
Use the headings product, price, placement, and promotion for each watch. For example, you should describe:
a) Product-materials, branding, features, etc.
b) Pricing-price point and strategies
c) Place-where and how it would be sold
d) Promotion-what you would do to communicate value to your customers.
The response must include a reference list. One-inch margins, double-space, Using Times New Roman 12 pnt font and APA style of writing and citations.