Solved: Describe why you would choose the target segments, Marketing Management

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Describe why you would choose the target segments

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• Review the importance of clearly defining a target market.

• Develop a segmentation scheme for bulletproof backpacks and include the most important segment descriptors (demographics, psychographics, behaviors, values, attitudes, etc. for the segments

• For this product, define the target market(s) you would focus on, and describe why you would choose this/these target segments.

The response must include a reference list. Using one-inch margins, double-space, Times New Roman 12 pnt font and APA style of writing and citations.

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Marketing Management: Describe why you would choose the target segments

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