Describe why a tagline is an important part of blue ocean

Question

A newly launched product that creates disruptive innovation has a clear-cut and compelling tagline. For example, Apple's tagline is "think different," which clearly appeals to a market that sees itself as creative and innovative, while playing on a similar tagline from the competition (IBM's "Think").

For this discussion, complete the following:

Describe why a tagline is an important part of blue ocean strategy.

Evaluate a tagline for a product from a publicly traded company, in an industry you have not used in the course to date.

Your post to this discussion must include at least one cited scholarly reference (peer-reviewed journal or practitioner journal) in addition to the course assigned readings, and must be a minimum of 250 words in length. Remember to list your references in APA format at the end of your post.

Answer 1

Consider the following situation and write your post comprising at a minimum of one cited academic reference. In addition to the course assigned readings, the paper should be a minimum of 250 words in length. Case: A newly launched product which makes disruptive innovation consists of a clear-cut and compelling tagline. For illustration, Apple's tagline is ‘think different’ that clearly appeals to a market which sees itself as innovative and creative, while playing on an identical tagline from the competition (IBM's ‘Think’). For this illustration, complete the given: 1) Explain why a tagline is a significant part of blue ocean strategy. 2) Assess a tagline for a product from a publicly traded company, in an industry you haven’t employed in the course to date. Keep in mind to list your references in the APA format.