Problem
At the website stickK.com (started by one of the authors of this book), you can sign up for a contract in which you promise to meet certain weight-loss targets each week, and forfeit money that you put up as stakes if you fail to meet those targets. Describe why a rational person might be willing to pay money if he does not lose weight, and how this constitutes a commitment strategy.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.