Problem
This piece of your comprehensive project will focus on promotion decisions.
I. Suppose you chose Keto food or Ketonuts food as a your product business
i. Describe which elements of the promotional mix (i.e. Advertising, Public Relations, Sales Promotion, and Personal Selling) you would choose for your product or service.
ii. Develop a "brand promise" tag line.
iii. Provide some rationale for the elements you chose.
II. This piece of your comprehensive project will focus on and distribution/place.
i. Describe the marketing channels that you would make use of (i.e. Direct, Retailer, Wholesaler, Strategic Partner etc.).
ii. Provide some rationale for the elements you chose.