Identify one innovative product (a good or a service) that you find interesting.
? Why is this offering an innovation? (Relate your answer to the text's definition of an innovation.)
? What type of innovation is it--continuous, dynamically continuous, or discontinuous? Functional, aesthetic, symbolic?
? Describe whether you think adoption and diffusion of this offering will be fast or slow by using concepts associated with this innovation, such as relative advantage, operability, and legitimacy.
? Now put on your marketing cap and consider...
? If you believe the diffusion of this product is likely to be slow, then how might the folks marketing it overcome resistance and speed-up adoption and diffusion?
? If you believe the diffusion of this product is likely to be quick, then how might the folk marketing it ensure speedy adoption and diffusion?