Describe what makes up the augmented product


Discussion Post

Learned about PRODUCT decisions.

In our discussion this week, you discussed a product and a service. For this assignment, we will focus on the product that you selected.

• Describe the core product and its features and benefits.

• Describe what makes up the augmented product.

• Is this product part of a product line that the manufacturer offers?

• What overall product category does this product belong to?

• Discuss the brand name for this product. Is there a brand mark?

• Describe the packaging and labeling for this product. How does the packaging fulfill the important functions (communicating about the brand, protecting the product, preventing leakage, presenting government warnings and information).

The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.

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Marketing Management: Describe what makes up the augmented product
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