Describe what is integrated marketing communication
Problem
Describe what is Integrated Marketing Communication (IMC). What media decisions are made when using IMC promotional campaigns?
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Analyze Volkswagen's digital marketing strategy. Critique the #AnythingforJetta campaign. Was the Planet Volkswagen campaign successful? Give reasons.
Develop a market Positioning Map using 2 dimensions that you think are important to the target market of Nike Air Force Shoe and include 3 other competitors.
Identify ways to improve enthusiasm during daily work activities. What have you experienced in your job that a manager or company has motivated you?
What would you do if you found out that a peer or colleague has posted. How do you define intellectual property rights? What is yours and what is not?
Why is it important for any business to have a social media policy and train employees? What are the 10 Magic Words of disclosure?
Knowing that data collection is integral for a personalized customer experience, what is ABCs ethical responsibility towards their customers?
How do you propose to analyze this data? What will you do to optimize plan if certain parts of it are less successful than others, according to your analysis?
What is the timeframe from the time of product purchase to the time of product delivery? What will determine an MQL for your product?
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