Describe what is integrated marketing communication
Problem
Describe what is Integrated Marketing Communication (IMC). What media decisions are made when using IMC promotional campaigns?
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Analyze Volkswagen's digital marketing strategy. Critique the #AnythingforJetta campaign. Was the Planet Volkswagen campaign successful? Give reasons.
Develop a market Positioning Map using 2 dimensions that you think are important to the target market of Nike Air Force Shoe and include 3 other competitors.
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What would you do if you found out that a peer or colleague has posted. How do you define intellectual property rights? What is yours and what is not?
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Knowing that data collection is integral for a personalized customer experience, what is ABCs ethical responsibility towards their customers?
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What is the timeframe from the time of product purchase to the time of product delivery? What will determine an MQL for your product?
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