Discussion Post: Planning
Choose any company that you have admired as a consumer and discuss in 500 words what you believe to be their competitive strategy using the features of the 5 generic strategies that are (a) Broad Low-Cost, (b) Focused Low-Cost, (c) Broad Differentiation, (d) Focused Differentiation, and (e) Best-Cost
What generic strategy is the company using? Provide support for your choice of generic strategy from an external scholarly/peer reviewed source and from our week's coursework.
Additionally, choose a rival company and describe what generic strategy they are using. What strategy might the company you selected use to improve their competitive sustainability? Explain why?
The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.