Homework: Marketing Plan
Follow the guidelines below for creating your marketing plan.
In essay form, it should include the sections below based on the books chapters and a conclusion (each section is considered a main heading):
Manage Your Perception
Describe the current perception of your organization/school/program. Give an overview of your program's current Brand Equity.
What needs to be addressed? What strategies given in the book can be implemented to accentuate your strengths and minimize your weaknesses?
Writing Your (New) Story
You want people to not only root for your program but what it stands for.
Step I: Big Dig (Research)
Dig deeply into everything that has been written, felt, said, or thought about your organization, sport, or program.
Consider your audience - What do they see, hear, and feel?
Look in the mirror - Research the history of your program. Can you get to the essence of what it is about? What makes it special?
Players should reinforce your story rather than be the story.
Step II: Put Pen to Paper
Your brand story should be no more than one sentence long and should communicate in an understandable and concise manner on what makes your program special.
Based on what you learned in Chapter 3 of the book, describe some ways that you can build your program's Activation Plan in order to increase brand awareness for your program.
Conclusion
Explain what you learned by engaging in the process of putting together a marketing plan. How will this help you as a coach and future athletic administrator?
Format your homework according to the give formatting requirements:
1. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the homework, the course title, the student's name, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.