Problem
a) Describe two things the NFL has done in order to market to female fans.
b) Describe two ways in which the NFL has alienated female fans.
c) Define brand association and explain its importance to marketing.
d) Explain a specific negative brand association amongst female fans and how this has affected the league.
e) How do you think the NFL can reposition itself in the minds of female consumers? List and explain 2 solutions.