Assignment: Marketing Information System
Select a product with a marketing problem (of your choice) and write 3 to 4 pages paper (excluding the title and reference pages) based on the issues below.
A. Describe the primary marketing problem facing the product you have chosen.
B. Describe three sources of secondary information that might be in the company's marketing information system.
C. Describe two types of proprietary corporate information that the company might collect for its marketing information system.
D. Explain why you think the information in the marketing information system could help solve the marketing problem facing the company OR why the company would need to gather additional primary information.
Format your assignment according to the give formatting requirements:
• The answer must be using Times New Roman font (size 12), double spaced, typed, with one-inch margins on all sides.
• The response also includes a cover page containing the student's name, the title of the assignment, the course title, and the date. The cover page is not included in the required page length.
• Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.