MGT 201: Marketing Management Assignment- Saudi Electronic University
Learning Outcomes:
• Analyze marketing opportunities using environmental scanning market data, measurement, and analysis.
• Explain issues pertaining to marketing environment both internally and externally.
• Demonstrate an understanding of the global competitive environment and the changing marketing practices.
• Ability to formulate marketing strategies that incorporate psychological and sociological factors that influence consumers.
• Ability to carry out objective and scientific analysis of consumers' needs and wants.
CRITICAL WRITING
From the real national market, select any companyof your choice, wishing to go global. Critically analyze the chosen company based on the following questions.
Questions:
a. What variables need to beconsideredwhile developing a list of potential countries?
b. Describe the four steps a firm should take when it is considering going global.
c. Discuss at least three challenges that a company may face in the early period of expansion.
d. Describe the three main categories of market entry strategies.
Format your assignment according to the give formatting requirements:
• The answer must be using Times New Roman font (size 12), double spaced, typed, with one-inch margins on all sides.
• The response also includes a cover page containing the student's name, the title of the assignment, the course title, and the date. The cover page is not included in the required page length.
• Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.