Imagine you are a digital marketer for ATB Financial Bank in Canada. The company’s goal for using LinkedIn is to generate brand awareness; they want to be known as an employer of choice. Based on this goal, how would ATB use LinkedIn Company page analytics to ensure that their strategy was producing their desired result? Describe three key ways the company could track brand awareness for recruitment using LinkedIn analytics. Your answer should be submitted typed and be 250-500 words in length.