Problem: Advertising Research
As discussed earlier, market segmentation strategies can include demographics, psychographics and geographic. In 3 to 4 pages paper (excluding the title and reference pages) describe three academic disciplines that can play a role in advertising research (examples of academic disciplines include psychology, statistics, economics, sociology, information technology, etc.) and explain the unique contribution each discipline makes to understanding consumers and the marketplace.
The response should include a reference list. One-inch margins, Using Times New Roman 12 pnt font, double-space and APA style of writing and citations.