Solved: Describe this innovative idea and which segmentation, Marketing Management

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Describe this innovative idea and which segmentation

You are starting up your own company that will launch a new innovative idea (could be a product/service). Answer the following questions.

1. Describe this innovative idea.

2. Which segmentation technique you would be using to segment the market? And why?

3. Which targeting strategy you would be following? And why?

4. Who would be your main competitors?

5. Which differentiation and positioning strategy you would be following? And why?

6. What would be your positioning statement?

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Marketing Management: Describe this innovative idea and which segmentation

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