Assignment- Planning For Success: Value & The Modern Marketing Mix
• Identify a brand with which you are familiar (put the name of the brand in the subject line of your main post). In your main post, describe the marketing mix for that brand (in terms of the traditional 4P's).
• Describe the value proposition for that brand.
• Does the brand have different value propositions for different target markets?
• What is the value of that brand? Who determines this?
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.