Assignment task: In the healthcare industry, work is not divided among a team; rather, collaborators work together to complete the task at hand. This activity intends to facilitate a collaborative discussion centered on the research each member will complete. In your discussion, you will describe the use of business-to-business (B2B) and business-to-consumer (B2C) sales and marketing in health care.
Use the example discussion prompt: Describe the use of B2B and B2C in health care.
Where can I find the corresponding citation?
Complete the following:
Part 1: Research the following and contribute to a substantial discussion with your peers regarding the discussion prompt in relation to:
- B2B
- B2C
- How B2B and B2C are used in healthcare
Part 2: For the discussion to be considered substantial, the following must be included:
- provide details from their research.
- provide and cite at least 1 peer-reviewed, scholarly, or similar reference from their research.
Part 3: List of 5 key points that summarize your group's discussion and understanding of the topic.