Assignment
This assignment is about an analysis of a fitness app "Aaptiv"
Aaptiv has engaged our media teams to plan and manage a holiday campaign aiming to increase new user trials by 20%. The client has briefed the teams regarding the business and marketing objectives a few weeks ago. Also attached is the detailed company overview. Aaptiv is also seeking recommendations for a general marketing strategy. Please address the following:
1. Name three latest consumer fitness trends in the US that can drive Aaptiv's growth and market differentiation?
2. Conduct a SWOT analysis of Aaptiv in the US market.
3. Define and describe the U.S. target audience from a (i) demographic, (ii) psychographic, and (iii) behavioral standpoint.
4. What is your recommendation to leverage paid, owned and earned media channels to achieve its marketing objective?
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.