Discussion Post: Event Sales and Marketing
• Name and describe the two types of value- based pricing methods.
• Describe the types of cost-based pricing and the methods of implementing each.
• Determine the costs associated with offering an online MBA degree in addition to a traditional MBA degree at a university. Which costs are fixed and which are variable? Determine the tuition (that is, price) to charge for a three-credit course in this degree program. Which pricing method are you using to determine the price?
The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.