Assignment:
Step One: Select four out of the five brand names/taglines below. Choose one more local brand/tagline to analyze.
VISA: More people go with Visa
Bounty: The quicker picker-upper
United Airlines: Fly the friendly skies
7-Up: Feels good to be you
Rolaids: That's how you spell relief
Step Two: Analyze both the name and tagline for each brand (five total).
Describe the type of name and why the name is an effective choice.
Describe the type of tagline and the way(s) in which the tagline meets the essential characteristics standards.