Assignment:
Read the two PDF files posted on Vans Shoes and answer the following:
1. Which one type of Corporate Strategy, of the ones listed below, do you think is most representative of Van's .... "dabbling in everything from documentary filmmaking to skateboarding parks.."?
a. Vertical Integration
b. Concentric Diversification
c. Concentration
d. Conglomeraten Diversification
2. Vans' deepening of the product line by .. "redesigning some shoes" and including... "lighter weight shoes with more cushioning"... is best described by which (one) type of Corporate Strategy?
a. Concentration
b. Vertical Integration
c. Conglomerate Diversification
d. Concentric Diversification