Problem
I. Competitive pressures are extremely important elements for managers to handle.
i. Select a company you are familiar with.
ii. Describe the type of competition this company faces and what you see the company doing to thwart the competition.
iii. Include items that may be driving changes to the company's industry and its competition.
iv. Make sure that you include, in your analysis
II. Discuss the importance of a value proposition and what elements affect its creation and implementation.
i. Choose any product or service you are interested in and provide the proposition for it.