Problem
A. List describe, and give an example of each of the four e-procurement methods and argue when each might be used.
B. Describe the three steps in target marketing. Explain what factors/options should be considered for each step.
C. Explain the difference between a product line and a product mix. Give an example of each one.
D. Explain the four basic strategic decisions that help define a brand and the advantages of using each.
E. Define and give examples of the four characteristics of services: intangibility, inseparability, variability, and perishability.