Assignment task:
Design thinking is described by Thomas Lockwood in Design Thinking: Integrating Innovation, Customer Experience, and Brand Value (2010. Alworth Press) as "a tool to imagine future states," a problem-solving methodology for innovation and enablement.
The our text, Corporate Innovation: Disruptive Thinking in Organizations, Chapter 5, topic heading "Iteration: The Secret Sauce," pp 134-142, the authors state, "Iteration is what all great innovators do, as they transform rough concepts into published products and services."
Discuss/describe the Three-Step Iteration process and how the process may apply to a team's innovation concept generation process that may include brainstorming, imagining future states, etc. to generate an optimized innovation concept.