Describe the theory of cognitive dissonance


Question: Describe the theory of Cognitive Dissonance. How is it used in Marketing? Give examples and substantiate your response.

Papers should include a title page,  writing, and a reference list.  Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.

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Marketing Management: Describe the theory of cognitive dissonance
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